Monday, September 28, 2015

Analysis of Advertisement

Visual: https://www.google.com/search?q=marshalls+advertisement+images&rls=com.microsoft:en-US:IE-Address&biw=1093&bih=446&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIlJmN2oKbyAIVEQOSCh3PMgSv&dpr=1.25#tbm=isch&q=target+women+with+shopping+bags&imgrc=VlLoY66AetBrYM%3A
Article: http://fortune.com/target-new-ceo/
The purpose for this advertisement is to show that those who shop at Target are happy and satisfied with their large bags of purchases. Also, it is to persuade other people to shop at Target because the good emotions she is giving from the advertisement are positive and could highly influence other people. The audience of this direct advertisement is most likely women that like to be in fashion because the women are carrying large bags of the items they just purchased, which could influence other women that since the women in the ad are fashionable and carrying such large bags, they should be able to find cute clothes and accessories as well. Not only tat, but it could also relate to adults showing that since she has so many large bags, there could be something for everyone at Target. This ad relates to the pathos because it implies that the emotions of the woman shopping are very happy with their purchases or shopping put them in a good mood. Also, it could relate to the mythos because their could be a story behind the woman talking about their recent purchases with other people and how joyful she is leaving the store. She could be shopping for her family and coming home to surprise her family of the recent goods that she bought for them could be a story relating to the mythos of the story.

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