Speech Proposal

In accordance to my last post, I actually switched my brand to a more local place that I am familiar with. I chose Green Mill, which is a local restaurant and bar that originated in St. Paul, Minnesota. It has a large emphasis on pizza, especially deep dish pizzas because after they traveled to Chicago, they loved the cheesy sensation. Green Mill is close to me because I have worked there for the past two years and I am very familiar with their events and promotions. By analyzing the company's visuals, it is clear they have an emphasis on trying to persuade customers into coming into their restaurant and being satisfied by their promotions.
The thesis of my speech will be along the lines that "Green Mill emphasizes on the use of pathos in their advertisements to create a satisfying and persuasive enviroment for their customers and potential customers." Throughout my speech, I will use different visuals to help back up my thesis that the use of pathos helps encourage customers to use the promotions that Green Mill is providing. I will give specific details as to how the certain advertisement is persuading them. The advertisements that I will possibly use would be an article based on Green Mill, two advertisements for their promotions, as well as a radio commercial. By using these resources, it will create the idea that Green Mill makes the customers want to feel welcomed and coming back by the special deals they have for celebratory days including Easter, Father's Day, and Graduation.
Because of the speech I will inform the class about, I want the audience to take away that different advertisements are appealing in different senses, and that the Green Mill advertisements really only use the effect of pathos because it is a restaurant. They are trying to make the food and drink specials sound appetizing to their customers to draw them in. From the beginning of the essay I will include background information to make myself more credible and reliable and then I will go into detail about the effects of the advertisements. By providing this speech, it will allow the audience to take away the different uses of pathos in advertisements and how it works for this specific business.

Analysis of Advertisement

Visual: https://www.google.com/search?q=marshalls+advertisement+images&rls=com.microsoft:en-US:IE-Address&biw=1093&bih=446&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIlJmN2oKbyAIVEQOSCh3PMgSv&dpr=1.25#tbm=isch&q=target+women+with+shopping+bags&imgrc=VlLoY66AetBrYM%3A
Article: http://fortune.com/target-new-ceo/
The purpose for this advertisement is to show that those who shop at Target are happy and satisfied with their large bags of purchases. Also, it is to persuade other people to shop at Target because the good emotions she is giving from the advertisement are positive and could highly influence other people. The audience of this direct advertisement is most likely women that like to be in fashion because the women are carrying large bags of the items they just purchased, which could influence other women that since the women in the ad are fashionable and carrying such large bags, they should be able to find cute clothes and accessories as well. Not only tat, but it could also relate to adults showing that since she has so many large bags, there could be something for everyone at Target. This ad relates to the pathos because it implies that the emotions of the woman shopping are very happy with their purchases or shopping put them in a good mood. Also, it could relate to the mythos because their could be a story behind the woman talking about their recent purchases with other people and how joyful she is leaving the store. She could be shopping for her family and coming home to surprise her family of the recent goods that she bought for them could be a story relating to the mythos of the story.

Good Speech

1. Confidence
2. Practice and prepare so that you don't have to look off notecards/powerpoint the whole time
3. Proper posture
4. An interesting introduction
5. Keep it interesting and make sure it flows well

Conference Review

I thought that the conference was very helpful. I was a little confused with the piece of writing and differences between academic and non-academic writing. Being able to be face to face was easier for me so if any questions came up, I would be able to ask immediately. Being that I had two meetings, I was really able to connect with the paper and realize what we were writing about.

I think that we should keep having face to face conferences so that we can read the comments that are on the paper, and then get more in depth when we meet in person about what needs to be fixed. One thing that may be beneficial would be e-mailing us students the paper with your comments so that we can try to edit it and fix the mistakes before we come for the conference. That way you can critique us one last time with our fixed errors from the rough draft.

I also have had conferences with other professors from other classes and I find it very beneficial to be able to go one on one with the teacher so that I can get immediate help. We should definitely keep doing the personal conferences. I wouldn't like the idea of group conferences because I wouldn't want to be called out on my mistakes in front of the whole group.

First Draft

5

Writing in the Accounting Field

​Every day passes by and everyday everyone communicates in different ways. Whether it’s an e-mail, text message, or essay for class, there’s always going to be communication between subjects in the world. Especially in our generation, there are so many ways to communicate with others, one especially being writing to others. Writing has created such a large impact in our society with all the technology that is available right at the tips of our fingers. It is very well known that writing in the business field plays a major role in the way a business and its’ employers function. Although the twenty first century has allowed for much faster ways of communication, there is still no doubt that it’s a necessity that employers must relay their messages to and from each other. Although the common go to method of accounting is related to math, there is still much more than just that for accountants.

Academic Writing

​As an accountant, there are many reasons that one may write academically. Many accountants write documents or reports based from their analyses or research they have done. Academic writing from accountants must be well manipulative and derived based off intellectual knowledge of their subject of writing. As their customers, employers, or potential customers could be reading their pieces of writing, it has to be well developed and statistical so they can win over their business and make it knowledgeable for others. I also interviewed Bailey Heaton, a student at the University of Iowa who had an internship with McGladery and was offered a full time job out of school. It was very interesting getting to know more about the writings and information she told me about, because she was well informed since she had an internship with one of the top accounting firms.

​Since the audience of the documents are possibly looking for an accountant, or if it’s relaying a message from one another, to make sure all the information is being read correctly, it is very important that the writing is well informative for all audience. The genre of the paper probably varies all depending on what it is written for, but mostly to inform. For this purpose, the document must have well written, knowledgeable information so it seems like it is coming from a good source and not just made up from someone. Writing a well-developed paper is very critical for accountants because it also allows for the audience to realize how the job works. 

Also, many of the writings done by accountants include memos being relayed from employer to employer. Some memos may be short, concise, and to the point, but being this way, the writer has to make sure that the point is being put across and it is understandable. In an online memo that I found about a tax research, it is longer but gets everything across that needs to be known. The style of the memo is very easy to read and follow so that if you’re quickly looking for a fast information stated in the memo, they are split into groups. Most memos will have similarly the same layout, stating the facts of the issue, analysis, and conclusion. Since most memos are sent in the same direction, many are informative to allow others to know the situation of things going on. 

Based on my interview, I asked how often Bailey had to write memos in her career, and she responded as, “It happens way more often than you may think. Most people are unaware of the fact that accountants do other things than just math. It’s biased for people to think that in my opinion” (Heaton, 2015). Relating to what she said, not only does she write memos, but lots of papers that refer to what she is learning and reports on the information she gathered. Not very often does she share her written reports with others, but she said it was much more beneficial to collaborate with others to bounce ideas off of each other. So, accountants do spend a lot of time writing academically to allow others to see the ideas they have.

Non- Academic Writing

As referred to before, accountants don’t just sit and do math all day. There are many reasons to that accountant’s write, some even being non-academic. Non-academic pieces of writings have a different structure and base of their informationrather than an academic writing. Much of the communication between employers and sometimes clients will be non-academic because the information they relay has to be informative and well developed to explain the process they are trying to get across.

​Much of the non-academic writings from accountants go to their clients when they are trying to get their information and work with them. As said in one the articles, “many people do not fully consider their audience” (Hu, 2010) which can cause a big problem. Accountants need to realize that they are talking to their clients and explain to them. Since they deal with financial reports, some parts may get confusing but it is very important that they inform others of what is going on, especially if the taxes aren’t being paid properly. During my interview, I asked if she communicates with a lot of group. Her immediate response was, “Yes, we communicate with groups and collaborate with each other all the time” (Heaton, 2015). Not always are others talking in groups, but since she was, it’s important that the ideas of an accountant are relayed to others in a well-developed way so that others can comprehend what is being involved.

Conclusion

Based off the information between different types of writings in the accounting field, it is very clear that academic and non-academic writing are similar, yet very different. Academic writing is a lot more formal and their audience may be different than the non-academic pieces of writings. Although they are similar, much of the information relayed in the writings are also different but all sorts of writings are used in the accounting field.

Works Cited

Interview. 7 September 2015. Heaton, Bailey.

Hu, S. (2010). Interviews with Accounting Professionals. University of Richmond Writing Center. Retrieved from http://writing2.richmond.edu/writing/wweb/business/accountinginterviews.html

The Editorial Board. (2014). The New York Times. Holding Auditors Blameless. Retrieved from http://www.nytimes.com/2014/08/16/opinion/holding-auditors-blameless.html?ref=topics&_r=1

Smith, A. (2003). GSU. Example of a Tax Research Memo. Retrieved from http://www2.gsu.edu/~accerl/taxrelated/RM-EX.html

Bisman, J. (2009). Jstore. Making Accounting Historians, 36(1). Retrieved from http://www.jstor.org.proxy.lib.uiowa.edu/stable/40698403?Search=yes&resultItemClick=true&searchText=accounting&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Daccounting%26amp%3BSearch%3DSearch%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3BglobalSearch%3D%26amp%3BsbbBox%3D%26amp%3BsbjBox%3D%26amp%3BsbpBox%3D&seq=1#page_scan_tab_contents

Gamble, G., Otto, G., & Hyman, L. (1995). Jatore. A Citational Analysis of the Accounting Education Literature, 22(1). Retrieved from http://www.jstor.org.proxy.lib.uiowa.edu/stable/40697621?Search=yes&resultItemClick=true&searchText=accounting&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Daccounting%26amp%3BSearch%3DSearch%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3BglobalSearch%3D%26amp%3BsbbBox%3D%26amp%3BsbjBox%3D%26amp%3BsbpBox%3D&seq=1#page_scan_tab_contents

Walker, S. (2005). Jstore. Accounting in History, 32(2). Retrieved from http://www.jstor.org.proxy.lib.uiowa.edu/stable/40698575?Search=yes&resultItemClick=true&searchText=accounting&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Daccounting%26amp%3BSearch%3DSearch%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3BglobalSearch%3D%26amp%3BsbbBox%3D%26amp%3BsbjBox%3D%26amp%3BsbpBox%3D&seq=1#page_scan_tab_contents

Interview and Sources

For my interview that I will use in my paper, I interviewed Bailey Heaton, a student at the University of Iowa who is studying accounting. She had a leadership position and internship and McGladery this past summer, and was offered a full time position out of college. To first start out the interview, I just started with a few ice breaker questions, including why she wanted to go into accounting, and then proceeded to more in depth questions. I began asking more questions related to writing in the accounting field and she informed me that a lot of the writing she does includes memos and argumentative papers. All the classes she is in requires papers. She communicates with a lot of people, especially in groups. Bailey also said that when her audience changes, her tone does not really change because usually all of the information portrayed is similar. Also, Bailey informed me that it is more beneficial to collaborate with others to somewhat feed off of others ideas and their opinions. She doesn't read other peoples writings other than financial reports. She is also pretty connected to the business and accounting field because she reads currents news updates to see what's going on in the world and how things are constantly changing. I asked her if she had any tips for me when writing accounting reports, and she said that thesis of your paper is very important and has to be hit off with a good start. Also, make sure that the paper or report is well constructed and looks professional. We had a very good interview and I'm glad she could help me get more of a feel for the accounting field.

For the sources I am using in my report, they are all fairly similar in all the rhetorical situation aspect. They are all memos that I found online using the UIowa Libraries databases. Just scrolling through them, they all have very similar structures. They are not all the exact same, but very similar. Some of them have double columns on the pages, whereas the other one just has the whole page being used. Since they are all related to accounting, they have similarly the same audience and purpose. Obviously they are not exactly the same, but they are related to each other and would be beneficial for anyone in the accounting field to take interest or read them. Using these memos in my report will help prove that there are different ways to organize writings in accounting, but also shows how similar they can be with similarly the same purpose and audiences. They all had cover pages as well to start off with title, author, and other basic information.

Two Quotations

During my junior year of high school, I had to write a report on a book I had just previously read. To prove one of my points, I included a quote from the book for backup knowledge. "When I was a little kid I thought like a little kid, but now I'm five I know everything.”  This quote was used right away at the beginning of the paragraph and I later explained how this little boy had been trapped in a room for so long and suddenly at such a young age had become so aware of the outside world. It fit in well with the purpose because I was explaining the hardships that this little boy has and how much has grown from it.

 

Another quote I used using MLA format was used in an informational article about John F. Kennedy. The quote was "the freedoms for which our forefathers died.” I explained this quote in my essay because it was showing how many people had sacrificed their lives for our country and the way Kennedy had ran our country. The essay was very informative in a way that explained the hardships as well that the men sacrificing our country went through and how Kennedy was opinionated about the situations.

 

Both citations were used in a similar way among my pieces of writing. The first was used to introduce a paragraph in which I later explained how that quote was relevant. The second quote was used in the middle of a paragraph when I was helping back up an idea that I previously had.

APA Practice

Flynn, V. (2013). The last man: A novel. New York, NY: Pocket Books.

Cassel, C., Dreher, L., & Myers L. (2013). Reviewing the SEC's Review Process: 10-K Comment Letters and the Cost of Remediation. An Accounting Review, 88(6). Retrieved from http://www.jstor.org.proxy.lib.uiowa.edu/stable/23525957

Interview Questions

1. What made you choose this career?
2. How often do you write things?
3. Do you present the things you write?
4. What types of writing do you write?
5. Do you communicate with a lot of people?
6. Are you more often in an office typing or out communicating with people?
7. Who is your audience/what is your purpose?
8. How is writing used in your field?
9. If your audience changes, does your tone change?
10. Do you enjoy your type of writing? Why or why not?
11. What are some important tips you have for writing business reports?
12. What kind of values do you write about or include in your writings?
13. How connected to the business world are you through writing?
14. How often do you view other peoples' writings?
15. Is it more or less beneficial to collaborate with other people in your field?