Speech Outline

Introduction

• Greeting/Hook- Since a majority of the University of Iowa students are from the "suburbs" of Chicago, I'm sure it's very unlikely that most don't know what a deep dish pizza is. When the owners of a local pub in Minnesota, my home state, travelled to Chicago, they fell in love with the cheesy sensation of the deep dish pizza. Then I will explain my familiarity with the restaurant and how I worked there for two years.
• Thesis Sentence- By analyzing a commercial, two print advertisements, and an outside source base on Green Mill, they use a lot of pathos and logos in their advertisements to appeal to the audience of their well named company in Minnesota.
• Overview- Based from the sources I found on referring to Green Mill, the uses of pathos and logos in their advertisements appeal to customers in a way that attracts them to come to their restaurant. By stating their deals and how they relate to the community, it makes it more effective for customers to chose their restaurant rather than others because they give back. They want to maintain the community feel throughout a few Midwest states by having different events available to the community and fundraising events for sports or clubs teams in the local area.

Body

• Transition- By appealing to customers using different ways of pathos and logos, it attracts customers to their restaurant based on their audience, so let's take a further look at the advertisements and how it relates.
• Main Idea #1- (TV Commercial/Print Ad #1)

1. Pathos- The first picture you have on the screen is man dancing in a bright pink tutu. Not something you would see on a typical basis. This grabs the attention of the audience, whom would be anyone watching TV at that particular time. The pathos used in this commercial are aimed to be joyful and happiness that is gained from the "tutu" sale available.
2. Pathos- Also in the commercial, there's a look at the cheesy sensational pizza which gets your mouth watering and start to crave pizza as you're possibly sitting on the couch watching TV. By stating the "tutu" sale going on, it appeals to the customers that since they seem to be watching TV, they can call and order a delivery for the pizzas to fulfill their watering mouths.
3. Pathos- The print ad also relates to the pathos because the Make-A-Wish Foundation grabs the attention and make it sentimental and makes the customers know that it benefits kids in need. The use of this will allow more customers to come in and purchase food, join in on the meat raffle, and benefit kids that want their wish to come true.

• Main Idea #2- (Print Ad #2/Commercial)

1. Ethos (Print Ad #2)- In the first print add, the large text reads "Member Appreciation, Free Appetizer." By becoming a member, it is unknown in the ad exactly what becoming a rewards member pertains to, but it shows that by being one, you can certain benefits, like this one. By signing up to be a rewards member, you gain points for each amount of money you spend every time you go eat... explain further into detail... and the benefits of the rewards points allows customers to save money on their purchases they have at the restaurants. Also, it give the customers a reliable feeling that they are being treated well in the restaurant and gives them a reason to keep coming back, giving the restaurant more of a revenue, so it benefits in both ways.
2. Ethos- Print Ad #1, the commercial with the special, also can relate to the ethos of Green Mill because it shows the deals that available for the pizzas. If you were to order one pizza, it would cost roughly $14, but by adding another pizza, you are saving $8 because you ordered the pizza special. They call it a special in the commercial so that audience is aware that they will be saving money if they go with this deal.

• Main Idea #3- (Print Ad/Explanation)

1. Community- Since Green Mill was originated in St. Paul, Minnesota, they really try to keep the environment really local based on where each restaurant is located. Many of the deals that go on during the week include happy hour, which draws in customers after local football or hockey games. In the Lakeville Green Mill, we hold pasta dinners for teams which brings a lot of revenue for the restaurant, but also gives awareness to the team and their families how the food and atmosphere is. (Explain the North Hockey Team parents) We also play the games in the bar on the TVs, have all day Happy Hour during Vikings, Twins, and Wild Games ad other such promotions that gives it a local community feel.
2. Community- From Yelp.com, there was a review for the local Green Mill in Lakeville that gave it 5 stars, and explanation that included "Awesome service, food and a nice atmosphere." This review looks very good for our community and can convince people that the atmosphere given from our restaurant is very welcoming to others and makes people feel special.
3. Community- We also have a fundraising called "Green Mill for Good" (Explain further into detail what this is) and explain how it benefits our community and gives back to those that are benefitting from the profits.

Conclusion

1. Summary of Main Ideas- Based upon the advertisements and outside source that I had, there are many uses of pathos, logos, and use of the community that appeal to the audience to make people want to keep coming back Green Mill. The looks of the pizza ad deals relate to the pathos, saving money by being a member or special deals relates to the ethos, and the local community feel by donating back and giving certain deals to those in need.
2. Re-statement of thesis sentence- Green Mill uses a lot of pathos, ethos, and effectiveness of the community to bring in customers to keep up the revenue and attract a new audience.
3. Closer/Clincher- After looking at all the benefits from this cheesy restaurant (pun intended) how could you not want to go to the closest Green Mill?